Creative Directing

For campaigns, brand transformations and new ventures.

Good ideas need energy, experience and strategy to grow.

That's where I come in…

I work alongside organisations as a collaborative creative director, shaping ideas, aligning teams, making creative calls and overseeing projects from conception to successful delivery.

Sometimes I'm brought in to shape a campaign. Sometimes I lead a brand change. Sometimes I mentor an in-house team. Sometimes I help launch a new venture from scratch.

I don't have all the answers, but I know how to ask questions that lead to the right decisions.

A man sitting in a modern black lounge chair near large glass windows, looking to his right. Outside the window, there are green trees. The man has a beard and is wearing a navy blue polo shirt, blue jeans, and tan boots.

Flexible creative direction support options

  • Two women smiling and looking at a glass wall with green sticky notes and white circular stickers, with office chairs and large windows in the background.

    Creative Sprints

    2 - 8 weeks

    Focused support for launches, campaigns, pitches, brand development and creative projects.

    From £3,500

    Lets get things moving

  • A man with dark hair and beard leaning over a table, observing a young woman with short hair as she writes on paper. The woman is sitting at the table with colored pencils and papers scattered around. The scene takes place in an office or classroom setting.

    Independent Creative Director

    From 3 - 12 months

    Ongoing creative leadership and strategic support without the commitment of a full-time role.

    From £3,200/month

    Let’s get things moving

The impact of working together

“We think the solution you’ve come up with is genius. Those were the actual words used by the team.”

Gemma Comley. Marketing Director. Ghyston

“As a mentor, Toby sees the talent and creative potential in everybody. He turns it into reality, not by remoulding, but by emboldening people's individuality and voices.” 

Max Webster. Create Agency @ Boomsatsuma

“Our inbound enquiries have increased 1000% since working with Toby.” 

Michael Tinning. Co-founder. Bitbloom

Where creative direction led to positive change

  • Three young men in a small room are setting up a video shoot with a camera on a tripod, a light, and a microphone, with a whiteboard wall behind them.

    Building a creative studio from the ground up

    Create Studio @ Boomsasuma - ongoing creative leadership

    Creating the vision, structure and leadership for a graduate-led agency delivering live client work.

    View case study

  • Overhead view of a diverse group of children and adults sitting on the floor in a circle or semi-circle, engaging in an indoor event or gathering.

    Turning a new brand into an organisational movement

    Bristol Beacon - creative sprint

    Supporting a rebrand by helping teams, artists and audiences connect through a shared creative direction.

    View case study

"You totally understand us and have helped us articulate where we want to take the company. The work you are doing with us will be fundamental to driving our global growth.”

Jimmy Lloyd. Founder and Director. Saragossa.

Need creative direction for a project or initiative?

Let's talk