Turning a new identity into a shared story that audiences, artists and staff could all believe in.
Bristol BeaconSupporting the organisation's rebrand by helping teams, artists and audiences connect through a shared creative direction.
The problemA brand isn't built at launch; it's built when people know how to use it. By uncovering the story at the heart of the new identity, we created a shared creative direction that everyone could rally around.
The possibilityA brand isn't built at launch; it's built when people know how to use it. By uncovering the story at the heart of the new identity, we created a shared creative direction that everyone could rally around.
Creative thinking, direction & makingDefined the brand proposition and messaging framework, developed tone-of-voice guidance, and worked with teams across the organisation to embed the new identity. Led campaigns and creative direction across print and digital, spanning seasonal marketing and the classical programme.
The impactA more consistent and confident brand experience that strengthened communication across the organisation and deepened its connection with audiences.
As a response to the brief, the solution is close to perfect.”
Sarah Robertson. Communications & Special Projects Director
