Turning a new identity into a shared story that audiences, artists and staff could all believe in. 

Bristol Beacon

Supporting the organisation's rebrand by helping teams, artists and audiences connect through a shared creative direction.

The problem

A brand isn't built at launch; it's built when people know how to use it. By uncovering the story at the heart of the new identity, we created a shared creative direction that everyone could rally around.

The possibility

A brand isn't built at launch; it's built when people know how to use it. By uncovering the story at the heart of the new identity, we created a shared creative direction that everyone could rally around.

Creative thinking, direction & making

Defined the brand proposition and messaging framework, developed tone-of-voice guidance, and worked with teams across the organisation to embed the new identity. Led campaigns and creative direction across print and digital, spanning seasonal marketing and the classical programme.

The impact

A more consistent and confident brand experience that strengthened communication across the organisation and deepened its connection with audiences.

As a response to the brief, the solution is close to perfect.”

Sarah Robertson. Communications & Special Projects Director
Concert scene with colorful lights, balloons, and a crowd of people.
A collage of various posters, flyers, and images for events and performances at Bristol Beacon and other venues, featuring performers, artists, and event details in vibrant colors and designs.
A storefront window with a large colorful poster for Bristol Beacon's concert 'Sounds Better With You,' showing a crowd at a music event with bright lights and performers on stage.
Audience at a concert with one person forming a heart shape with their hands, stage with performers in the background, and a banner reading "Bristol Beacon"
Overhead view of a large group of children and some adults sitting on a wooden floor, many holding phones or devices, at an event or gathering.
A street scene with children and adults, including a woman dressed in colorful clothing and surrounded by soap bubbles, engaging with children who are reaching for the bubbles, in an outdoor community event.
Children playing flutes during a music class at Beacon Music Centre.
 
Open magazine with a feature on Bournemouth Symphony Orchestra and a collection of four smaller images below: a decorative lantern and jewelry on green background, a pink dog sculpture on a light background, and an illustrated portrait of a woman in
Exterior of a modern building with large glass doors and windows, with a sign reading 'Bristol Beacon' and posters inside, and stairs with a railing leading up to the entrance, with trees reflected in the glass.

Want to turn a problem into a possibility?

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