Finding a shared story for the UK's biggest regeneration project.

Temple Quarter

Helping multiple organisations align around a common vision and communicate it with confidence, while creating the strategic foundations for a long-term place brand.

The problem

A major regeneration project brought together multiple organisations and communities, but it lacked a shared narrative that everyone could communicate with confidence.

The possibility

The challenge wasn't creating another vision; it was uncovering the one that already connected everyone. By identifying a common purpose, the partners had a clear, consistent way to discuss Temple Quarter's future.

Thought partnership & creative direction

As an independent Creative Director, I led stakeholder workshops and consultations across partner organisations to uncover shared ambitions. I developed the brand strategy, messaging framework and tone of voice, laying the foundations for a flexible identity that could work across communities, businesses and investors.

The impact

A clear strategic direction that united partners around a shared narrative and provided a consistent foundation for communicating an ambitious long-term vision.

“Toby’s creative approach was particularly good at unlocking the hidden creativity within the organisation.”

Clem Teagle. Communications & Engagement Manager
Group of people standing in front of the Bristol Temple Meads train station building, some wearing safety vests, smiling and posing for the photo on a clear day.
People gathered around a table with sticky notes, discussing and organizing ideas. There are cups, markers, and notebooks on the table, with a colorful background.
A tall, modern beige brick building with large windows, surrounded by a landscaped area with plants and shrubs. There are a few people walking on a pathway in front of the building, and a blue sky with some clouds overhead.
A woman with a braid pulling a rolling suitcase walking past a Bristol City advertisement in an airport. The advertisement features an older woman with glasses and a black shirt, raising her hand, with text promoting jobs in Bristol and the West of England.
A large glass window with a sign that reads 'Bristol Temple Quarter' includes a logo of a stylized boat. The window displays information about Bristol City Council, Homes England, and the West of England Authority. The lower part of the window shows parts of a street with sidewalk tiles and some greenery.
Brochures for Bristol Temple Quarter placed on a dark table with a wooden chair in the background.
Two posters on a green wall in a subway station, one promoting jobs in Bristol and the other promoting homes in Bristol, with people walking in front of them.

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