Helping a fast-growing recruitment business gain the clarity and confidence to scale internationally.
SaragossaDefining the brand story, simplifying services, sharpening visuals and strengthening communications as a platform to support global expansion and rapid audience growth.
The problemA fast-growing recruitment business was preparing for international expansion but lacked a clear, consistent brand story to support its ambitions.
The possibilityGrowth didn't require a new identity; it required a clearer one. By distilling a complex offer into a simple, distinctive proposition, the brand became easier to understand, easier to sell, and ready to expand into new markets.
Creative thinking, direction & makingDefined a sharper brand position, simplified and named the service architecture, and developed a distinctive messaging framework and tone of voice. Refined the visual identity and created copy, design direction and campaign assets, while continuing as an ongoing strategic creative partner.
The impactA stronger, more consistent brand that helped support rapid international growth and gave the business a platform to scale. The firm went on to open new offices in Chicago and New York.
“The work we’ve done with Toby is fundamental to driving our global growth.”
Jimmy Lloyd, Director
