Helping a software company uncover the simple story behind a complex offer.
GhystonHelping the leadership team clarify its offer, messaging and market position, contributed to around 30% business growth in the following year.
The problemA highly respected software company had a sophisticated service offering but struggled to communicate its value clearly to prospective customers.
The possibilityThe problem wasn't the complexity of the work; it was the complexity of the story. By shifting the conversation from what Ghyston did to the outcomes it delivered, the business became easier to understand, trust and choose.
Creative thinking, direction & makingI worked with the leadership team to simplify the proposition, restructure services around customer outcomes, and develop a clearer messaging framework. I refined the brand identity and led the creation of supporting creative content to help the team communicate with greater confidence and consistency.
The impactA clearer market position that made the business easier to understand and contributed to approximately 30% growth over the following 12 months, resulting in an ongoing creative partnership.
“Your wonderful job creating clarity has had a massive impact on our business.”
Helen Cassley. Director of Business Growth. Ghyston. “I thought you’d like to know that since the brand refresh we have more new business coming in than we can resource - a great problem to have!”
Gemma Comley. Head of Marketing. Ghyston. 
