Getting bold with a brand as ambitious as its people

Old Mill

Helping an established accountancy firm stand out by revealing the ambition and humanity behind the numbers.

The Problem

One of the South West's largest accountancy firms had outgrown its brand. It felt dated, blended into the competition and no longer reflected the ambition of the business or the clients it wanted to attract.

The Possibility

The answer wasn't to make the firm look bigger; it was to make it feel more distinctive. By uncovering the story at the heart of the business, we created a bold brand that reflects Old Mill's belief that every person and business has the potential to grow.

Creative thinking, directing, making

Defined a sharper brand position, simplified the service architecture, and developed a distinctive messaging framework and tone of voice. Led the rebrand across strategy, copy, design direction, and campaign assets.

The impact

A more distinctive and consistent brand that supported rapid growth, strengthened employee engagement and improved onboarding. The rebrand was also shortlisted for a CIM Award, recognising the strength of the work and its impact.

“Toby and his talented team made our rebrand project such a positive experience. He brought a fresh perspective, delivered beyond expectations, captured the essence of our brand philosophy beautifully, and brought Old Mill to life with his unique storytelling style. The result is a bold, modern and engaging brand that sets us apart.”

Kim Barnard, Marketing Director. Old Mill.
A presentation slide titled 'How our creative proposition informs logo and design themes' with sections explaining logo design elements, including a logo named 'Old Mill,' and visual design concepts involving dots and circles.
Group of people attending an art exhibition or presentation, viewing informational posters on easels in a gallery setting.
Open magazine spreads and pages of a corporate or business publication with headlines, images, and graphic elements in a variety of colors including black, white, purple, orange, and red.
A large group of people gathered inside a modern architectural building with a curved ceiling, listening to a speaker at a podium.
A modern conference room with a long white table surrounded by black chairs, a wall with abstract purple and orange designs, a large flat-screen TV on the wall, and a ceiling with built-in lighting and a hanging black lamp.
A young boy with a colorful backpack looking at a large black informational poster in a room with wooden chairs, part of a table, and a black carpet. The poster contains pictures, quotes, and text related to a business or community event.
Collage of website pages with various sections, images, and text content related to business, community, and food services.
Three young adults in casual clothing are laughing and having fun, with one person wrapping another in brown paper.
Collage of scenes including a large house with people and a dog on the lawn, an elderly man working in a greenhouse, chickens roaming outdoors, people talking and walking in a garden, a family sitting for a meal, a man taking a photo at a farm, a person inspecting eggs.
Three people having a conversation outdoors near a tractor and blue container, with a wooden fence in the background.
A website design featuring the company logo 'OLD MILL' with the tagline 'Financial experts, fuelling ambition,' alongside a woman in a black blazer smiling, a modern car with branding, and various webpage layouts focusing on finance, food, and community.
A man in a suit speaking on camera in an art gallery with wooden beams on the ceiling. Two crew members are filming him, one with a camera and another with headphones. Artworks and books are displayed on the walls and shelves.
A lively restaurant with exposed wooden beams and brick walls, filled with people dining and socializing.

“Toby and his team were great to work with. He challenged us, brought a fresh perspective, met all tight deadlines and always looked a few steps ahead, ensuring we got better, longer-term, cost-effective results. The standard of the work is only surpassed by him as a person. He made the whole experience fun, and I would highly recommend him.”

Matt Phillips. Business Development Director. Old Mill.
 

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